Tide 1950s advert
In the 1950s America had it's consumer boom, a time in which companies began to utilise the power of advertising to sell their new products to a post war America. After world war 2, America was in a financial boom with many families using their wealth to invest in new household products and appliances. In order to rise above the competition, companies had to use advertising to succeed. Having seen the success of propaganda posters used in the war, companies employed propaganda artists to employ their skills and stylings on advertisements for products such as Tide laundry detergent. The similarities between these 1950s and 60s adverts and wartime propaganda posters are striking. Both use similar handwritten fonts and art style. Not only did the adverts take inspiration from the style of propaganda posters but also took inspiration from the techniques used by propaganda. The idea of repetition is key to the advert. It does this by repeating it's points about the effectiveness o...
