Young and Rubicam
Young and Rubicam
Young and Rubicam's audience theory is a counter theory to the idea of demographics which is shown below.
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Rather than using this traditional model which separates people purely by class the Young and Rubicam's model separates people into consumerist markets as seen below.
Within these models I feel that I fall best into the explorer category. This is because I am interested in new technologies as well as new interesting experiences. And although clothing brands don't appeal to me and I own very little branded clothing I still am attracted to certain technology brands as unlike in the clothes market I feel this makes a considerable difference to the quality of a product.
A very brief piece not delving too deep into the theories. I believe that you understand these concepts Jean-Luc but this may not appear evident to the average reader.
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