Faye holiday homework

Our Product

Our idea is to create a company selling hair products specifically for black women. It has been noticed that it is difficult to find hair products specifically designed for black women and we feel that we are filling a gap in the market. No mainstream hair companies target black women and when looking at adverts for hair products it’s an understatement to say that there are a lot of white faces. It’s clear that although the black hair care industry pulls in billions each year it is still considered niche and especially in the UK has very little foothold.

Most black hair care products are not only more difficult to get but also are far more expensive than other hair care products. By creating a line of affordable and easily accessible hair products for black women specifically in the UK we tap into a market that is not only often side-lined but is also frustrated at the lack of options available to them. Not only will our product save millions of women time in shopping for expensive hair care but will also provide high quality products to a market that is filled with expensive unnecessary products.

In order to be persuasive to our customers we aim to use comparative techniques to show the benefit of our product. By showing our audience not only the time and money they save but also the effective results we hope to bring in more consumers. By using natural ingredients rather than harsh chemicals we can tap into the millennial market that is not only more health conscious but also more aware of the environment. If we market the product as not only good for you but also good for the environment people are likely to feel good about buying the product rather than guilty.